Copy Writing | Packaging Design | Branding​​​​​​​ | Art Direction
Astro Bites is a brand I created for beef jerky, with my demographic aimed towards young children.
In my research to create the brand, I discovered that astronauts eat jerky in outer space for a source of protein, so I chose to create a brand story around this, about an explorer named Sir Thomas Flanigan who discovered the jerky in outer space, to help make the snack more appealing to a younger audience.
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